We’ll let you into a secret. We believe at Bark&Bite that digital signage is only as effective as the content it’s displaying. Your digital signage can be as fancy and as edgy as you like, but if your content is badly planned and not very well thought out then you may as well be throwing money out of the window.
But, whatever you do, don’t underestimate the power of digital signage if you get it right and we pride ourselves on getting it right. Our first priority is to understand our client and our client’s audience and before our creative team even cracks out their magical tools, we undertake a thorough process of establishing various important metrics.
- Who are you talking to?
- What do you want to say?
- What do you want your digital sign to do?
We know, we know…it’s not rocket science but you’d be amazed at how easy it is to get digital signage wrong. You only need to look around to see an abundance of digital signage that, due to bad planning and a lack of any coherent strategy, clearly adds no real value to the viewing audience.
At Bark&Bite we avoid all this digital signage disappointment by analyzing dwell times, demographics, audience behavioural patterns and, in the case of retail clients, customer purchasing habits and cycle. Oh, and when we’ve done this, we will provide you with digital signage content that is inventive, intelligent, sharp, imaginative and unavoidably attractive…whatever your budget.
