Once upon a time, all of the TV commercials after 10pm were for breakfast cereal. But since we all eat locally smashed avocado for brunch these days, the ad breaks have been increasingly dedicated to ways we can “chillax” in the evenings. Hence the online gaming market has boomed in recent years. So when William Hill asked us to create spots for their own online gaming brand, we didn’t just create a new look and feel for William Hill Vegas, we re-invented the category. Replicating the majority of the strip’s iconic buildings in 3D, our Vegas spots were designed to be as dynamic as the gaming industry itself. Harnessing the power of our on-site render farm, our ability to go from concept to broadcast set a new benchmark for the market and transformed the fortunes of the brand.