The North of England has a lot of things to answer for. Jason Manford, Kerry Katona’s voice, and the weather being just three. On this occasion however, we’re happy to overlook the grey sky because this project wouldn’t be what it is without it. We didn’t actually plan it that way, but once we were on location the heavens opened, and the results were spectacular. After being asked back for this year’s livery reveal spot, we took the DS Virgin Racing team to Media City. Envisaged as a futuristic street race, the conceptual credit goes to us, while the last-minute rain came courtesy of good old Manchester. The result was a drizzly, neon-lit night shoot that was far more Blade Runner than Brands Hatch.