Isn’t the Internet great? Not just for reading and gawping at sites like this one, but for being able to command things at the swipe of a cold, black and inhuman surface. These days the whole world is instant, clickable, and on demand. Just like William Hill’s betting app. So for this spot, we took the speed and responsiveness of betting and aligned it with today’s increasingly speedy world. To create a sense of a high-energy, we ditched dreary data and focused on the everyday benefits of being fast while still being in absolute control. For maximum thrills, we enlisted Hollywood director Paul W.S Anderson of Resident Evil fame and acclaimed DOP Vern Nobles Jr. Shot in Barcelona over the course of a week, we got delayed at the airport which disproves every theory this ad is based on, but let’s not focus on that bit.