It’s often hard to get people in large organizations to embrace change. Especially Sandra in accounts. So when William Hill drew up their new brand guidelines, they knew rolling it out was going to have some people in the business dragging their heels. With dozens of new assets, the new brand was a radical departure from the existing one. And with dozens of partners and stakeholders to engage, they needed something inspiring to get everyone on board. Instead of overwhelming people with technical information, or scaring them to death with new rules and regulations, we came up with a solution that would do the complete opposite. By showing rather than telling, we created a miniature journey through the different elements of the brand, bringing it to life in a way that vividly illustrated the process, evolution and ultimately the benefits of the new look and feel. Sandra, this one’s for you.