As any studio manager will tell you, the very mention of Fedrigoni papers is enough to turn most designers to jelly. Give them a sample and they’ll sniff and caress it like a lost lover’s hair. It’s designers’ catnip. And they’d roll around in it purring all day if they could. So when the world’s most famous and prestigious paper manufacturer asked us to make a teaser for their annual calendar, we knew we had to capture that knee trembling tactility that every designer goes mad for. By letting the product speak for itself, we brought the calendar to life with a movie that celebrated the paper’s physical properties. Transforming an everyday item into a touchy-feely object of desire, we turned the design world to mush and the orders came pouring in.