WILLIAM HILL CONFIRMED AS ITV'S FA CUP SPONSORS

ITV have confirmed that William Hill will be the new fully integrated sponsor of its coverage of The FA Cup.

The multi-platform sponsorship kicked off at the weekend with the 3^rd round action which saw a peak audience of 8.1m viewers watch Manchester United defeat Manchester City to secure their place in the fourth round.

All sponsorship creative and idents have been produced and directed by Bark&Bite. This is the third sponsorship deal Bark&Bite have created for William Hill after being appointed to create a series of idents for William Hill's ESPN Sports coverage.